Experience Overview

2012 - Present

SGK Inc, Chicago, IL

CREATIVE DIRECTOR (2020-present)

Lead creative team in developing multichannel design solutions including digital, video, experiential display, and print, in the health, beauty and sports nutrition categories
Developed and implemented internal process improvements that increased client profitability with a 30% margin improvement
Collaborated with internal agency teams to develop creative briefs, SOWs and estimates for Amway to expand projects bringing in $10 million in revenue
Managed and mentored a team of seven creatives, including creative directors, art directors, designers and copywriters

Key Qualifications

ASSOCIATE CREATIVE DIRECTOR (2015-2019)

Led design from concept to completion, including copy and photography for integrated marketing communications efforts including events, product launches, and retail in-store signage systems
Creative lead for RFP that won retail signage account for Citibank Financing, which led to additional email program
Developed event concepts that that increased scope of work with Amway, including multi-channel event marketing and on-site experience
Collaborated with resource managers to coordinate and assign design and copy coverage for over 1,800 projects a year
Developed and implemented brand style guides and design systems for product activations resulting in immediate product sell through for new beauty launch

Technology Skills

SENIOR ART DIRECTOR (2012-2015)

Concept and development of visual design systems for Sears and K-Mart seasonal campaigns, including in-store signage, print, video, and digital
Expanded Sears account with business development team that brought in additional specialty projects in the Automotive, Electronics, and Gift Card divisions and increased revenue for the agency