XS Sports Nutrition product launch

OBJECTIVE: Communicate the launch of the new XS Sports Nutrition product line that provides those who seek adventure and fitness with solutions that support their health before, during and after their activities.

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CLIENT: XS Sports Nutrition

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MAIN ATTRACTIONS: Developed the packaging design for over 30 skus in 3 categories. Additionally created the branding, messaging tone and communications for the launch of the new product line exceeding  projected sales expectations.

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